Four easy ways to start increasing blog traffic TODAY
By: Halee Andrews
July 11, 2017
I know, I know. It’s sad when you keep checking Google Analytics only to see that traffic is not increasing with each click of the refresh button. I get it. I’ve been there before and I’m just going to tell you the truth right now: there’s no easy way to gain a multitude of views or followers overnight for your new blog. But, there’s some good news. There are easy ways to start steadily increasing your traffic and gaining new followers. And you can start implementing these habits today!
First, let’s talk about the stats obsession. Stats are extremely important but I have a rule of thumb to only check my traffic stats in the morning. This way I can find out where my traffic is coming from so that I know what’s working and what isn’t. This lays out my groundwork for the day. I definitely don’t want to spend my valuable time continuously checking stats when I can be creating content or building relationships. So take a break from the stats, friend. You won’t regret it.
Let’s dig in.
Build online relationships
Relationships are a huge part of a business’s success. Think of this: you own a brick-and-mortar store. People that come into your store will most times be complete strangers, right? Will your business be more successful if you try to get to know them or if you treat them like they don’t matter? Exactly. This is why you need to spend time with people who visit your blog. It’s always a great idea to reply to reader’s comments and ASK them questions to keep the conversation going. Engage with them on Twitter and Facebook. Randomly ask a follower how their day is going. Make building relationships a priority each day when you work on your blog and your traffic will definitely start increasing. People appreciate knowing that they matter and will keep coming back.
Tweet it up
Twitter brings the most traffic to my blog, which doesn’t surprise me. I spend a lot of time (probably too much time) on there. On my Twitter bio, I include a link to my blog so that people who visit my feed can easily visit my site. Twitter also has a great search tool where you can enter keywords or hashtags and it will display relevant tweets from a multitude of users. You can definitely use this to your advantage for your blog.
If your blog is about cats, for example, you can search for cats (or #cats) on Twitter and follow people who are talking about and sharing pictures of cats. Many of the people that you follow will follow you back. Jump into a couple of conversations each day and you’ll create a following in no time.
Don’t forget to engage your Twitter followers when you share your new blog posts. Ask them what they think or what they thought was interesting. Obtaining feedback from your readers is extremely helpful and even insightful. I especially love when my readers suggest topics (hint, hint). So many interesting people and conversations take place on Twitter so don’t ignore it as a social media platform for your blog!
Create more content
Creating content several times a week will aid in your blog’s traffic success. HubSpot discovered this when it released its Marketing Benchmarks From 7,000 Businesses report. HubSpot stated: “Companies that blog 15 or more times per month get 5X more traffic than companies that don’t blog at all.” Looking at the chart below, you’ll see proof that blogs who post more content get considerably more traffic. Check out how much more traffic blogs that publish 51 or more posts a month get! Motivating for sure, right? My best advice is to buy a planner and plan out a month’s worth of blog posts and stick to your deadlines.
Engage family and friends on Facebook
When I first started out blogging, I didn’t want my family or friends to know about it. I felt self-conscious about my writing and didn’t want to get made fun of. Yep. I’m a classic case of someone with social anxiety. Luckily, I got over my fears and decided to show my Facebook friends what I’ve been up to (hey, Mom). I’ve learned that sharing my work with family and friends on Facebook has interesting advantages. A lot of people that are close to you are more likely to share your work on their own Facebook pages, driving more traffic to your site. Also, people that you know personally are more likely to comment on your blog posts, which helps with your rankings on Google. The more interactive your blog is, the better.
These are four proven things that you can start doing today to drive more traffic to your blog. Including these four simple tactics into your blogging routine will for sure increase your traffic stats and motivate you to keep working hard. Best thing to keep in mind is to never give up. It takes time to build a faithful audience and to get a steady flow of organic traffic. Keep writing. Keep talking. Keep your dreams alive.
Connect: Do you have any advice on driving more traffic to your site that includes interacting with others?